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Showing posts from August, 2022

Why your next marketing plan should include a trip to the county fair (Be sure to check out the shameless plug at the end)

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I believe hard work should be appreciated, people who have found their passions should be celebrated, and advertising dollars should be spent in unique ways. And I’ve found the perfect solution to accomplish all three just by a trip to the county fair. Don’t believe me? Read on. 1. How often do you hear from an older generation, “Folks just don’t know what hard work looks like,” or even from employers lamenting the work ethic (or lack of) of today’s employees? If only there were future employees out there who knew the value of hard work and dedication…Let me tell you a little about how my daughters spend their summer days. They wake up at 6:15am and take their four-wheeler down to the barn where their animals live. (It’s only ½ mile, don’t worry.) After washing three cattle projects, working with five sheep projects, and feeding all eight animals, they come back to the house to eat breakfast about 8:30. Sometimes I go with them to pick stalls or create content for social media, but I s...