Think Pink for your Next Marketing Campaign

This isn't my typical blog post, but National Pink Day only happens once a year!

1. First, colors have the ability to affect people’s emotions, which studies show influence a person’s buying intent more than the actual content of an ad or promotional piece. Considering individual preferences, pink is typically associated with joy, creativity, playfulness, youthfulness, and compassion. If you want to convey these emotions into your message, pink is a great option. Keep in mind brand standards trumps any other color usage.

1. Secondly, it’s an unexpected, eye-catching choice in your marketing. You only have two seconds to catch a viewer’s attention on social media. Grabbing your audience for a few extra valuable seconds with an unexpected color like pink may lead to increased buyer awareness of your brand.

1. Finally, pink is a neutral. It’s a bold statement, but I stand behind it. And its ability to pair well with others can help define your messaging even further. Pair it with black for a touch of sophistication. Want to offset out the confidence of pink? Balance it with calming blue.

Traditionally associated with all things feminine (which is a more recent belief than you may think), this lighter shade of powerful red can have a big impact on your visual content. Here are five ways to use pink in your marketing.

Now that I’ve convinced you to try pink in your next marketing campaign, for heaven’s sake don’t use pink to market to women. In fact, only 7% of women would identify pink as their favorite color and it’s only a “feminine” color in western cultures.

The color pink also serves as a great reminder to have a little fun with your marketing efforts. I’d love to hear from you if you’re going to try it and the results you see!